rebrand era + lucky girl collection

hey baddies!

I have been rewatching gossip girl recently and it had me thinking of new ways to make sure you stay informed. instead of blasting you with text updates all day, I'll create blog posts on the glam baddie website each week or so for those who like to read, like myself. 

these blog posts will keep you updated with the latest of everything going on! 

first thing on the agenda, the rebrand era. I was experiencing frustration in 2023 and wanted to see major changes within my brand. over the years, I have grown as a person, and so must my brand. I want to come across as more mature and professional so I took a big leap of faith on myself and invested in so many changes. I updated product formulas, product labels (this was a massive step on its own because since the very beginning I made my labels my hand), thank you cards, my website, social media presence, and so much more. 

my biggest desire was to bring more quality because you and your skin deserve it. each and every item is handcrafted by me. I pour my heart and soul into this because I can see that it genuinely makes an impact in people’s lives and that brings me so much fulfillment and joy. 

the rebrand will officially launch march 16th at noon CT with the lucky girl collection.

the rebrand items will be: whipped body butter (2 oz, 8 oz and 2 oz bundle), body oil, foaming body scrub, and whipped soap. the fragrances will be coconut cashmere, unicorn dust, and guava lava. these fragrances will be available year round.

the new spring collection is all about the lucky girl season! in march, we have st. patricks day, related to many lucky things. we are all about good vibes, renewal, and blossoming into our most abundant selves this spring. the lucky girl collection was made to inspire you in this new season. it’s giving angel numbers, it's giving fresh start, it's giving soft and lucky girl. I decided to harness these vibes by choosing 3 fragrances that are fresh, fruity and floral.

the fragrances are: melon lily, fresh + clean, and peach mojito.

a couple of years ago, I used to have a fragrance called fresh af. fresh + clean is very similar vibes, just with an addition of soft and sweet jasmine. it smells like the absolute best clean girl scent ever. 

I have received some messages about creating minis and bundles for whipped soaps and foaming scrubs, these will most likely be ready with the summer part one collection arriving in may/june. it takes time to get everything coordinated and to add new products to the website and I'd like to create minis that are TSA-compliant so you can take them on trips. I am also focused on bringing in a couple of new products for the summer, products that I know you will just be obsessed with babe 

xoxo, amira

p.s. this is a friendly reminder that body butter season ends april/may so grab your favorites now!